A New Budget-Friendly Option for YouTube Viewers
YouTube is gearing up to launch a new subscription tier called ‘Premium Lite,’ according to a report by Bloomberg. This lower-priced alternative to the existing YouTube Premium service is expected to roll out soon in the United States, Australia, Germany, and Thailand.
While the full details of the new tier are yet to be revealed, Bloomberg notes that Premium Lite will provide users with ad-free access to YouTube’s vast library of podcasts and how-to videos. This move is seen as a strategic play by YouTube to attract more subscribers who may find the current Premium offering, which includes ad-free access to all YouTube content, a bit too pricey.
Catering to the Growing Demand for Podcasts and Educational Content
The introduction of Premium Lite comes at a time when the demand for podcasts and educational content on YouTube is skyrocketing. According to a study by Podcast Insights, YouTube is the second most popular platform for podcast consumption, with over 25% of listeners tuning in through the video-sharing platform.
Moreover, the COVID-19 pandemic has accelerated the adoption of online learning, with YouTube emerging as a go-to resource for free educational content. A report by Google revealed that watch time for educational content on YouTube increased by 60% during the pandemic.
Pricing and Availability: What We Know So Far
While the exact pricing details of Premium Lite have not been disclosed, it is expected to be significantly lower than the current $11.99 per month price tag of YouTube Premium. Bloomberg suggests that the new tier could cost around $3 to $4 per month, making it an attractive option for budget-conscious viewers.
As for availability, YouTube is reportedly planning to launch Premium Lite in the United States, Australia, Germany, and Thailand initially. However, it is likely that the service will eventually expand to other regions based on its reception and demand.
YouTube’s move to introduce a lower-cost subscription tier is a strategic response to the changing viewing habits and preferences of its audience. By offering a more affordable option for ad-free access to podcasts and educational content, the platform aims to increase its subscriber base and maintain its dominance in the highly competitive streaming market.
For more information and updates on YouTube’s Premium Lite tier, visit the original source: TechCrunch